The Face Behind The Brand

For as long as I can remember, I felt like the fashion world was an unattainable realm for a girl who had no money and very little self confidence. I thought I needed to be loaded to afford pretty things and to feel like a Victoria's Secret Angel all the time in order to fit into this world. 

I’ve never been an overly confident woman, or someone who believed that they were amazing. I used to hate the way I looked so much I wore inordinate amounts of makeup to cover up my ‘imperfections,’ restricted my eating to lose weight, have been obsessed with exercise and making sure I “worked out hard enough,” all in the search for perfection, which I believed would help me find self love and confidence.

Like most women I am self deprecating, have an unhealthy obsession with the ‘perfect’ images that we are flooded with in the media, and am a perfectionist who struggles with negative self talk. I am human.

My vision is to help young women to build their self-confidence, their self-love, and their faith in their abilities to be the best versions of themselves everyday.  Why? Because I had to learn the hard way, and I want to share my journey with you.  

I never found my self confidence by hating myself. In fact all I found was years of struggling with how much I didn’t like myself, and feeling like I was “not good enough.” That was until I found what worked for me. 


To some that may sound petty or conceited, but it worked for me. Whenever I wore an outfit that I loved, it made me feel like I was a #Girlboss. I was more confident, I felt beautiful and there was a little Rhi Rhi in my step. It took me awhile to really pinpoint my style, especially studying and working full time, which made funds very limited, but I found a way to help boost my confidence that resonated with me. It’s changed my outlook on who I am and the way I feel about myself, so of course, I want to share these tips and tricks with all of you!! 

Edits By Elle is your own personal guide to finding your own style on a budget that will help you to find your self-confidence and help you to unleash that inner Beyonce that you have inside of you! I won’t bull shit you, I swear A LOT (Sorry Mum), and we will have a whole lot of fun on the way to finding your self-love. 


All writings, illustrations and personal photographs ⓒ 2015 by Lisa Anderson. None of my personal photographs may be used or reproduced without permission. All other images that are on this site are credited, or freely accessible on the web and not in breach of copyright.